Training Public Relations Management merupakan program pelatihan profesional yang dirancang untuk meningkatkan kompetensi praktisi Public Relations (PR) dan profesional yang bertanggung jawab terhadap hubungan perusahaan dengan publik, media, pelanggan, karyawan, komunitas dan stakeholder.

Public Relations memiliki peran penting dalam membangun komunikasi yang terarah antara organisasi dengan berbagai kelompok yang berkepentingan. Pengelolaan hubungan publik tidak hanya berkaitan dengan publikasi perusahaan, tetapi juga mencakup perencanaan komunikasi, pengelolaan informasi, hubungan media, pembentukan citra perusahaan, pengelolaan isu dan evaluasi kegiatan Public Relations.

Melalui Public Relations Management Training Johnson Indonesia, peserta akan mempelajari konsep dan prinsip Public Relations, kompetensi PR professional, Public Relations Management, fungsi PR, tujuan Public Relations, proses PR menggunakan model RACE, working area Public Relations, PR tools serta evaluasi kegiatan Public Relations.

Program ini menggunakan pendekatan praktis agar peserta dapat memahami bagaimana aktivitas Public Relations direncanakan, dilaksanakan, dikomunikasikan dan dievaluasi sesuai dengan tujuan organisasi.

Mengapa Training Public Relations Management Penting?

Perusahaan berinteraksi dengan berbagai stakeholder melalui komunikasi internal maupun eksternal. Informasi mengenai perusahaan, produk, layanan, aktivitas bisnis dan kebijakan organisasi dapat memengaruhi persepsi publik terhadap perusahaan.

Karena itu, praktisi Public Relations perlu memiliki kemampuan dalam menyusun komunikasi yang tepat, membangun hubungan dengan stakeholder, mengelola media, memahami kebutuhan publik dan melakukan evaluasi terhadap efektivitas program komunikasi.

Training Public Relations Management membantu peserta memahami Public Relations sebagai fungsi manajemen yang mendukung hubungan organisasi dengan publik serta membantu membangun corporate image yang positif.

Tujuan Training Public Relations Management

• Memahami konsep dan prinsip Public Relations.
• Memahami fungsi dan peran Public Relations dalam organisasi.
• Memahami kompetensi yang dibutuhkan seorang PR Professional.
• Memahami konsep Public Relations Management.
• Memahami tujuan kegiatan Public Relations.
• Memahami proses kerja Public Relations.
• Memahami model PR Process RACE.
• Mengidentifikasi working area Public Relations.
• Memahami berbagai PR Tools.
• Meningkatkan kemampuan merencanakan aktivitas Public Relations.
• Meningkatkan kemampuan membangun hubungan dengan stakeholder.
• Meningkatkan kemampuan melakukan evaluasi program Public Relations.
• Mendukung peningkatan corporate image secara positif.

Manfaat Training Public Relations Management

• Memahami dasar-dasar Public Relations Management.
• Memahami hubungan Public Relations dengan manajemen perusahaan.
• Mampu memahami kebutuhan publik dan stakeholder.
• Mampu menentukan tujuan kegiatan Public Relations.
• Mampu menyusun proses kerja Public Relations.
• Mampu menggunakan model RACE dalam perencanaan PR.
• Mampu mengidentifikasi working area PR.
• Memahami penggunaan PR Tools.
• Mampu melakukan evaluasi aktivitas Public Relations.
• Meningkatkan kemampuan komunikasi organisasi.
• Mendukung pembentukan corporate image yang positif.
• Meningkatkan kemampuan membangun stakeholder relationship.

Materi Training Public Relations Management

1. Introduction to Public Relations

• Pengertian Public Relations.
• Sejarah dan perkembangan Public Relations.
• Konsep dasar Public Relations.
• Public Relations dalam organisasi.
• Peran Public Relations dalam perusahaan.
• Public Relations sebagai fungsi manajemen.
• PR dan komunikasi organisasi.

2. Konsep dan Prinsip Public Relations

• Konsep Public Relations.
• Prinsip dasar Public Relations.
• Public Relations Management.
• Public Relations dan stakeholder.
• Public Relations dan corporate image.
• Public Relations dan corporate communication.
• Public Relations dalam membangun hubungan positif.

3. Kompetensi PR Professional

• Kompetensi seorang PR Professional.
• Communication Skill.
• Relationship Building.
• Public Speaking.
• Writing Skill.
• Media Communication.
• Stakeholder Management.
• Strategic Thinking.
• Problem Solving.
• Professional PR Attitude.

4. Public Relations Management

• Konsep Public Relations Management.
• Perencanaan program Public Relations.
• PR Management Planning.
• PR Program Development.
• Pelaksanaan kegiatan Public Relations.
• Monitoring aktivitas PR.
• Evaluasi program PR.
• Continuous Improvement Public Relations.

5. Public Relations Goals

• Memahami tujuan Public Relations.
• Corporate Image.
• Corporate Reputation.
• Public Awareness.
• Stakeholder Relationship.
• Customer Relationship.
• Employee Relationship.
• Community Relationship.
• Media Relationship.

6. PR Function

• Fungsi Public Relations.
• Communication Function.
• Relationship Function.
• Media Relations.
• Publicity.
• Corporate Communication.
• Stakeholder Communication.
• Issue Communication.
• Reputation Management.

7. PR Process Model RACE

• Understanding RACE Model.
• Research.
• Action Planning.
• Communication.
• Evaluation.
• Research and Situation Analysis.
• PR Planning.
• Communication Strategy.
• PR Program Evaluation.

8. PR Working Area

• Corporate Public Relations.
• Media Relations.
• Employee Relations.
• Customer Relations.
• Community Relations.
• Government Relations.
• Investor Relations.
• Public Affairs.
• Internal Communication.
• External Communication.

9. Public Relations Tools

• Media Relations.
• Press Release.
• Media Statement.
• Corporate Publication.
• Company Newsletter.
• Corporate Website.
• Social Media.
• Corporate Event.
• Press Conference.
• Media Gathering.
• Publicity.
• Internal Communication Tools.

10. Media Relations

• Konsep Media Relations.
• Hubungan dengan media.
• Media Mapping.
• Media Database.
• Media Communication.
• Press Release.
• Media Interview.
• Press Conference.
• Media Gathering.
• Evaluasi Media Relations.

11. Stakeholder Relationship Management

• Identifikasi stakeholder.
• Stakeholder Mapping.
• Stakeholder Needs.
• Stakeholder Communication.
• Relationship Building.
• Stakeholder Engagement.
• Stakeholder Communication Strategy.
• Monitoring Stakeholder Relationship.

12. Corporate Image & Corporate Reputation

• Konsep Corporate Image.
• Corporate Reputation.
• Public Perception.
• Brand Perception.
• Reputation Management.
• Image Building.
• Corporate Identity.
• Komunikasi untuk membangun citra perusahaan.

13. Internal Public Relations

• Konsep Internal Public Relations.
• Employee Communication.
• Internal Communication.
• Employee Engagement.
• Employee Relations.
• Corporate Culture Communication.
• Internal Information Management.

14. External Public Relations

• Konsep External Public Relations.
• External Communication.
• Customer Relations.
• Community Relations.
• Government Relations.
• Media Relations.
• Public Communication.

15. Public Relations Communication Strategy

• PR Communication Strategy.
• Communication Objective.
• Target Public.
• Key Message.
• Communication Channel.
• Message Development.
• Communication Planning.
• Communication Implementation.

16. Public Relations Event Management

• Corporate Event.
• Press Conference.
• Media Gathering.
• Corporate Social Event.
• Public Event.
• Event Communication.
• Event Publicity.
• Event Evaluation.

17. Public Relations Writing

• PR Writing.
• Press Release Writing.
• Corporate News.
• Media Statement.
• Corporate Announcement.
• Writing for Corporate Website.
• Writing for Social Media.
• Key Message Writing.

18. Issue & Reputation Management

• Issue Identification.
• Issue Monitoring.
• Public Perception.
• Reputation Risk.
• Communication Response.
• Issue Communication.
• Stakeholder Communication.
• Reputation Protection.

19. PR Evaluation

• Konsep evaluasi Public Relations.
• PR Program Evaluation.
• Communication Evaluation.
• Media Coverage Evaluation.
• Stakeholder Response.
• PR Performance Measurement.
• Evaluation Indicators.
• Improvement Plan.

20. Public Relations Case Study & Workshop

• Public Relations Case Study.
• Corporate Image Case.
• Media Relations Case.
• Stakeholder Communication Case.
• PR Strategy Exercise.
• RACE Model Exercise.
• Press Release Exercise.
• PR Program Planning.
• PR Evaluation Exercise.
• Group Discussion.
• Action Plan.

Target Peserta Training Public Relations Management

Program Training Public Relations Management ditujukan bagi profesional yang memiliki tanggung jawab dalam bidang Public Relations, komunikasi perusahaan, hubungan media dan hubungan dengan stakeholder.

• Public Relations Manager.
• Public Relations Officer.
• PR Staff.
• Corporate Communication Manager.
• Corporate Communication Staff.
• Communication Manager.
• Communication Staff.
• Corporate Secretary.
• Corporate Affairs.
• Public Affairs.
• Media Relations Officer.
• Marketing Communication.
• Marketing Manager.
• Sales & Marketing Manager.
• HR / Personalia Manager.
• HR Communication Staff.
• Event & Communication Staff.
• Professional yang bertanggung jawab terhadap hubungan perusahaan dengan publik dan stakeholder.

Trainer / Facilitator

Johnson Alvonco, Ph.D

Dra. Psi. Ani Wijaya, MM.

Training menggunakan pendekatan interaktif melalui presentasi, diskusi, studi kasus, latihan dan workshop sehingga peserta dapat memahami penerapan Public Relations Management dalam lingkungan kerja.

Metode Training

• Interactive Learning.
• Presentation.
• Discussion.
• Case Study.
• Individual Exercise.
• Group Exercise.
• PR Strategy Workshop.
• Communication Exercise.
• RACE Model Exercise.
• Action Planning.
• Feedback & Evaluation.

Jadwal Public Training

No.	Tanggal Pelaksanaan
1	29-30 September 2026
2	07-08 Oktober 2026
3	28-29 November 2026
4	14-15 Desember 2026

Jam Pelaksanaan Training

• Offline Training: 2 hari, pukul 09.00–16.00 WIB.
• Online Training: 2 hari, pukul 09.00–16.00 WIB.

Metode Training

• Offline Training – Hotel / Johnson Training Center.
• Online Training – Zoom Meeting.
• Public Training.
• Private Training.
• Corporate / In-House Training sesuai kebutuhan perusahaan.

Lokasi Training Jakarta

Alternatif lokasi Offline  Training Jakarta antara lain Hotel Ciputra, Ibis Group, Hotel Oria Jakarta, Holiday Inn Jakarta Wahid Hasyim, atau hotel lainnya yang akan dikonfirmasikan kepada peserta. Private Training juga dapat diselenggarakan di Johnson Training Center – Komp. Daan Mogot Baru 3A/10, Jakarta Barat.

Fee Investasi Training

Offline Training Jakarta

Rp 5.950.000/orang – 2 Hari Minimal mengirimkan 3 peserta – Pasti Running di Hotel. Termasuk: Seminar Kit, Certificate, Lunch, Snack, dan Souvenir.

Offline Training Luar Kota Jakarta

• Rp 12.000.000/orang – PASTI RUNNING
• Rp 8.500.000/orang – mengirimkan 1–5 peserta
• Rp 8.000.000/orang – mengirimkan lebih dari 5 peserta

Termasuk: Seminar Kit, Certificate, Lunch, Snack, dan Souvenir.

Private Onsite Training – Johnson Training Center

• Rp 8.000.000/orang / 2 Hari – PASTI RUNNING
• Rp 5.950.000/orang / 1 Hari – PASTI RUNNING

Lokasi: Johnson Training Center. Termasuk Seminar Kit, Certificate, Lunch, Snack, dan Souvenir.

Online Communication Training

Rp 5.500.000/orang Durasi: 2 hari, pukul 09.00–16.00 WIB melalui Zoom Meeting.

Daftar Client / Perusahaan

Bagian daftar perusahaan yang mengikuti training sejenis pada halaman sumber Public Relations Management tidak menampilkan nama perusahaan yang dapat diverifikasi dari data halaman yang terindeks.

Karena itu, nama perusahaan dari program Public Relations, Corporate Communication atau Marketing lainnya tidak digabungkan ke bagian ini sebagai client Public Relations Management.

In-House Training Public Relations Management

Johnson Indonesia menyediakan In-House Training Public Relations Management yang dapat disesuaikan dengan kebutuhan perusahaan dan karakteristik komunikasi organisasi.

Materi dapat dikembangkan berdasarkan kebutuhan perusahaan seperti Corporate Communication, Media Relations, Stakeholder Management, Corporate Image, Corporate Reputation, Internal Communication, External Communication, Public Relations Strategy dan PR Evaluation.

Studi kasus dapat menggunakan situasi aktual perusahaan seperti pengelolaan media, corporate event, komunikasi stakeholder, publikasi perusahaan, pengelolaan isu dan evaluasi program Public Relations.

Training Public Relations Terkait

• Training Public Relations & Corporate Communication – Public Relations, Corporate Communication, Media Relations dan Stakeholder Communication.
• Training Public Speaking And Being Confident – Public Speaking, Communication, Presentation dan Confidence.
• Training Presentation Technique For Business – Business Presentation, Presentation Skill dan penyampaian informasi profesional.
• Training Managerial Skill For Secretaries – Managerial Skill, Communication, Coordination, Time Management dan Problem Solving.
• Training Office Management – Office Management, Office Administration, Communication dan pengelolaan aktivitas kantor.
• Training Improving Your Negotiation Skill – Negotiation Skill, Communication, Persuasion dan Relationship Building.

Mengapa Mengikuti Training Public Relations Management?

• Membahas konsep dan prinsip Public Relations.
• Membahas kompetensi PR Professional.
• Membahas Public Relations Management.
• Membahas tujuan Public Relations.
• Membahas fungsi Public Relations.
• Membahas PR Process Model RACE.
• Membahas PR Working Area.
• Membahas Public Relations Tools.
• Membahas Media Relations.
• Membahas Stakeholder Relationship Management.
• Membahas Corporate Image dan Corporate Reputation.
• Membahas Internal dan External Public Relations.
• Membahas PR Communication Strategy.
• Membahas PR Writing.
• Membahas Issue & Reputation Management.
• Membahas PR Evaluation.
• Menggunakan Case Study, Exercise dan Workshop.
• Tersedia Public Training, Online Training, Private Training dan In-House Training.

Training Public Relations Management Johnson Indonesia

Training Public Relations Management Johnson Indonesia membantu profesional meningkatkan kompetensi dalam mengelola kegiatan Public Relations secara terstruktur, mulai dari perencanaan, komunikasi, hubungan dengan stakeholder sampai dengan evaluasi program.

Program mencakup Public Relations Management, Public Relations Strategy, Corporate Public Relations, Media Relations, Stakeholder Relationship Management, Corporate Communication, Corporate Image, Corporate Reputation, PR Process RACE, PR Tools dan PR Evaluation.

Program tersedia dalam format Public Training, Online Training, Private Training maupun Corporate In-House Training sesuai kebutuhan perusahaan.